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Nationwide “Peytonville”

After years of jingling and songwriting, Peyton Manning has finally lost his mind.

Housed in an 80,000 sq. ft. warehouse, “Peytonville” is Peyton’s miniature model oasis, where every family, business and dream is protected by Nationwide Insurance.

In reality, we built the entire town using CGI, meaning all the tiny people, houses, cars, skyscrapers, drones, football stadiums, ferris wheels, farm houses, water towers, yoga mats and more were created after the shoot.

Just don’t tell this Reddit user, who went above and beyond trying to find it.

AdAge, Little Black Book