IBM Mobile “Outage”
We got the director of 24 to help us make a choose-your-own-adventure action film. Then we dropped it in the middle of Mobile World Congress.
OUTAGE is set in a power plant during a citywide blackout. To advance the film, viewers must help a hero engineer make choices using IBM mobile software. We didn’t just draw crowds at the world’s largest mobile technology conference. We did so without debuting a phone, tablet or drone.
Awards:
Global ACE Awards - Winner (Integrated Marketing Campaigns)
Global ACE Awards - Winner (Digital/Technology Powered Experience)
Global ACE Awards - Winner (Booth Design/Experience)
Global ACE Awards - Runner-up (Demand Generation Campaign)
Effie Awards - Finalist (Brand Experience: Virtual/360)
Effie Awards - Finalist (Brand Experience: Internet/Telecom)
AdAge - Editor’s Pick
AdAge, Best Ads on TV, Ads of the World, Ads of Brands, Hype, LA Egotist, Adforum, Shots, The Stable, LBB, Coloribus, Sawt, Reel Chicago
