DODGE
HIGHWAY 93

There are 93 days of summer and Dodge wants each one count. So we created a fictional highway from June to September promoting America’s coolest dives, drag races, roadside inns and more.

 
 
 
 
 

Teasers on social and pre-roll led to an interactive map with HWY93 events, restaurants, motels and more.

 
 

2MM
VIDEO VIEWS

2.4MM
IMPRESSIONS

166.6K
INTERACTIONS

 
 
 
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