Citizens Bank “Yes, Everything.”
We took over train stations in Philly and Boston, to let commuters know they could get cash back on everything they buy.
Yes, everything.
This campaign featured over 200 contextual ads across print, digital and social media. We used google maps to find out what shops were near each individual placement, and also researched various neighborhoods in both cities for inspiration.
Our clients loved it so much they asked us to take over the mall near their HQ. They also made t-shirts.
![Boston-3alt[2].jpg](https://images.squarespace-cdn.com/content/v1/5239e177e4b02bd4dce25d14/1543945468002-LF8U295Y6K8Z82DCWZ4M/Boston-3alt%5B2%5D.jpg)
